BMW is rolling out a new model every three months

The lofty new modern art museum in Munich boasts a world-class collection of art, design, and architecture. But on May 19, the specially invited guests weren't there to gawk at the Picassos and Mirós. They were assembled to appraise the art Bavarians love best: The latest model from Bayerische Motoren Werke. More than 100 German car dealers crowded around the revamped 5 Series sedan, the heart of the BMW franchise. They gazed approvingly at the sleek surfaces and listened as engineers described the tight handling of the new steering and stability systems. Looming over the proceedings was a 10-meter high sculpture celebrating the beauty of auto design, created by none other than Christopher Bangle, the controversial American designer of BMW's new look,But to the auto world, the latest Bimmer to hit the road is always a subject worthy of high drama. The Internet chat rooms of the global car-buff community have been buzzing about the fifth-generation 5 Series for months now. And they have a lot more to talk about than the latest rendition of BMW's biggest money-maker....more

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BMW is rolling out a new model every three months

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